Insight: The Leprosy Mission needed to reach a wider audience, whilst staying true to their dedicated church following.

Idea: The “Unconditional” concept speaks to the Christian belief in unconditional love, the determination of the team on the ground, and the humanitarian values of secular givers.  

Impact: This bold campaign was the most successful in the organisation’s 147-year history, raising over £4.4 million – enough to treat 175,000 people. 

Credit: Made in partnership with Anna Hendy, Senior Art Director.